identity, graphic design, business card, customized font, videography, website design with shop and programming for marmorstein jewelry. for the shop, visit marmorste.in
homepage with background video showcasing productsshop page with generatively animated looping video of abstract color blobs, which reflect on the aesthetic of the jewelryitem pageitem page, suggested items sections
marmorstein jewelry is handmade in a colorful, cute and elegant style that is partly inspired by the 2000s. the name means “marble stone”, and is a traditional jewish name, taken from the founder and sole designer, lili. the name of the brand is therefore not only a reference to lili’s heritage, but also the craft.
goal of the design was to create an atmosphere which complements this style in its liveliness, but stays classy and somewhat timeless. in terms of ui, the philosophy was to stay within expectations of an online shop, with details to make the experience unique and true to the brand.
main logo of marmorstein, the stone mark.the butterfly mark is adapted from the butterfly in the main logo, optimized to be legible at small sizes – for example for the customized typeface.read more about the design
