jakob sohm

animation

lomography

work from my employment as digital designer at the photographic equipment retailer lomography. in this time i created product identities, ad banners, social media posts and animations, illustrations and newsletters.

concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters. see more from this project
accompanying visual system for the lomoapparat chiyoda, a special edition of the lomoapparat point and shoot camera. see more from this project
animated logo in superrealistic gold effect mimicking the packaging of lomography’s newest film, “lomochrome ’92”. see more from this project
rejected animation for social media and ad banners
illustrations for a magazine article / newsletter about photos that look like they could be album covers. the design of the newsletters was an hommage to the music platform bandcamp. see more illustrations
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lomo illustrations

at lomography, i made a lot of illustrations for a wide range of applications: newsletters, banners, magazine articles, and social media posts. sadly most of these were never utilized to the extent i would’ve liked and some even flat out rejected.

imagined album covers

these were illustrations for a magazine article / newsletter about photos that look like they could be album covers. the illustrations are hommages to iconic album covers but replaced with lomography cameras / paraphernalia

johnny cash – american iv: the man comes around
the velvet underground & nico the 45th anniversary
system of a down – steal this album
black midi – schlagenheim
skee mask – compro
daft punk – discovery
radiohead – in rainbows
MF DOOM – madvillainy
aphex twin – selected ambient works 85-92
frank ocean – blonde
justice – †
death grips – no love deep web
kraftwerk – computerwelt
pink floyd – the dark side of the moon

for a newsletter about pictures of pets

valentine’s day / women’s day newsletter campaign

design and illustrations for a newsletter campaign around the time of valentine’s day and women’s day.

misc

for a newsletter about customizing your camera.
for the lomo school section and various newsletters, banners etc.
newsletter promoting an underwater case for a camera, referencing monty python.
average lomography fan

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lomochrome ’92

animated logo and superrealistic gold effect for lomography’s newest film “lomochrome ’92”, mimicking the gold foil of the packaging. this attention grabbing effect and smooth animation were used for social media, advertisements and newsletters.

banners

newsletters

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lomo school

banner concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters.

banners

illustrations

newsletters

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marmorstein jewelry

identity, graphic design, business card, customized font, videography, website design with shop and programming for marmorstein jewelry. for the shop, visit marmorste.in

homepage with background video showcasing products
shop page with generatively animated looping video of abstract color blobs, which reflect on the aesthetic of the jewelry
item page
item page, suggested items sections

marmorstein jewelry is handmade in a colorful, cute and elegant style that is partly inspired by the 2000s. the name means “marble stone”, and is a traditional jewish name, taken from the founder and designer lili. the name of the brand is therefore not only a reference to lili’s heritage, but also the craft.

goal of the design was to create an atmosphere which complements this style in its liveliness, but stays classy and somewhat timeless. in terms of ui, the philosophy was to stay within expectations of an online shop, with details to make the experience unique and true to the brand.

main logo of marmorstein, the stone mark.
the butterfly mark is adapted from the butterfly in the main logo, optimized to be legible at small sizes – for example for the customized typeface.
read more about the design

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