jakob sohm

illustration

lomography

work from my employment as digital designer at the photographic equipment retailer lomography. in this time i created product identities, ad banners, social media posts and animations, illustrations and newsletters.

concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters. see more from this project
accompanying visual system for the lomoapparat chiyoda, a special edition of the lomoapparat point and shoot camera. see more from this project
animated logo in superrealistic gold effect mimicking the packaging of lomography’s newest film, “lomochrome ’92”. see more from this project
rejected animation for social media and ad banners
illustrations for a magazine article / newsletter about photos that look like they could be album covers. the design of the newsletters was an hommage to the music platform bandcamp. see more illustrations
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lomo illustrations

at lomography, i made a lot of illustrations for a wide range of applications: newsletters, banners, magazine articles, and social media posts. sadly most of these were never utilized to the extent i would’ve liked and some even flat out rejected.

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themes:



lomo school

banner concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters.

banners

illustrations

newsletters

themes:





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