jakob sohm

lomography

work from my employment as digital designer at the photographic equipment retailer lomography. in this time i created product identities, ad banners, social media posts and animations, illustrations and newsletters.

concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters. see more from this project

accompanying visual system for the lomoapparat chiyoda, a special edition of the lomoapparat point and shoot camera. see more from this project

animated logo in superrealistic gold effect mimicking the packaging of lomography’s newest film, “lomochrome ’92”. see more from this project

animation for social media and ad banners

illustrations for a magazine article / newsletter about photos that look like they could be album covers. the design of the newsletters was an hommage to the music platform bandcamp. see more illustrations

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themes: animation, fonts&lettering, identity, illustration, logo, lomography, motion design, poster, print

lomo illustrations

at lomography, i made a lot of illustrations for a wide range of applications: newsletters, banners, magazine articles, and social media posts. sadly most of these were never utilized to the extent i would’ve liked and some even flat out rejected.

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themes: animation, illustration, lomography, motion design

lomo school

marketing concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters.