jakob sohm

lomography

work from my employment as digital designer at the photographic equipment retailer lomography. in this time i created product identities, ad banners, social media posts and animations, illustrations and newsletters.

concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters. see more from this project

accompanying visual system for the lomoapparat chiyoda, a special edition of the lomoapparat point and shoot camera. see more from this project

animated logo in superrealistic gold effect mimicking the packaging of lomography’s newest film, “lomochrome ’92”. see more from this project

rejected animation for social media and ad banners

illustrations for a magazine article / newsletter about photos that look like they could be album covers. the design of the newsletters was an hommage to the music platform bandcamp. see more illustrations

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themes: animation, fonts&lettering, identity, illustration, logo, lomography

lomo illustrations

at lomography, i made a lot of illustrations for a wide range of applications: newsletters, banners, magazine articles, and social media posts. sadly most of these were never utilized to the extent i would’ve liked and some even flat out rejected.

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themes: animation, illustration, lomography

lomochrome ’92

animated logo and superrealistic gold effect for lomography’s newest film “lomochrome ’92”, mimicking the gold foil of the packaging. this attention grabbing effect and smooth animation were used for social media, advertisements and newsletters.

themes: animation, fonts&lettering, identity, lomography

lomo school

marketing concept and design with hand animated school supplies for the seo optimized magazine section “lomo school”. this playful animation paired with strong, friendly graphic design was used for social media, advertisements and newsletters.

themes: animation, fonts&lettering, identity, illustration, lomography

marmorstein jewelry

identity, graphic design, business card, customized font, videography, website design with shop and programming for marmorstein jewelry. for the shop, visit marmorste.in

homepage with background video showcasing products

shop page with generatively animated looping video of abstract color blobs, which reflect on the aesthetic of the jewelry

music visualization

live music visualization for my new year’s party, made in touchdesigner.

themes: animation, music